True Prep. By Lisa Birnbach, the new Preppy Handbook. For the Modern Ivy+Leaguer..

Jean Paul Gaultier S/S 2011: Vertical with Horizontal Stripes, Stripes on White, and a nod to the Kilted Lad..

Perricone MD. Face Finishing Moisturizer. A lightweight facial moisturizer formulated with antioxidants..

E.Tautz. Burgundy fox sweater, fine wool crew neck sweater. By Patrick Grant owner of Norton & Sons Savile Row..

Freemans Sporting Club, NYC. MWC LTD Edition 1943 Pattern USAAF Watch. Men's retailer for handmade goods made locally in NYC..

Portland General Store. Limited Edition Shaving Kit, A stunning Old School piece of grooming art..

Tricker’s Woodstock Derby. Splendid color for the Summer Season..

Simon Spurr S/S 2011. The "Rude Boy" era gets a nod for this great Summer in the City look..

Wahl. Color Pro, a 25-Piece Color Coded Haircut Kit.. New idea from a classic company..

Jean Paul Gaultier for Piper Heidsieck. A Brut Cuvée that has Couture style, with all that great Piper taste..

Thom Browne for Baccarat. Crystal Stemware with that Mr Browne Touch, Spectacular!!

Vilebrequin. Classic Moorea Floral Swim Trunk. A French Icon from the shores of Saint Tropez..

LLBean. Handsewn Moccasins, Blucher Moc. Just a good old Well Made American Shoe..

Moët Ice Imperial Champagne.. Ice Imperial is for the first time ever a champagne especially formulated to be served over ice..

Jimmie Hines Surfboards. A Karmic Experience under your Feet.. Pure, Simple and what Surfing is all about..

The "Quin·tes·sen·tial" Modern Man on his way to work.. He's gotta work for Mr Browne..

Clarins SPF 50+ "Wrinkle Control Sunscreen" for Face. High protection for the face protects skin from the appearance of wrinkles

Pringle of Scotland S/S 2011. Layering Khaki is whats on @ Pringle for Spring..

Katin + Apolis Men's Striped Indigo Board Shorts.. Even Greg Noll would aprove of these trunks..

Put This On, Tradition (J. Press and Thom Browne) A great American style, and lifestyle as well.

EC Surfboards. 9'0"competition pistolero. Another gem by the Modern Master..

Brock Jones (Surfer, Shaper, Artist and all around Waterman) With his self named "Brock Jones Model" Surfboard by his father famed Sunset Beach shaper Bruce Jones. And what said board is capable of doing..

GQ Style Magazine UK, with James Franco gracing Cover. On US Book Stands now..A Modern Man must have..

American Crew Pomade. Keep that Mod Mane in Proppa shape..

Louis Vuitton S/S 2011. White Buck Chelsea Boots, timeless with a twist. And as you see, great with your White Jeans..

Ray Ban #3447. Are you ready to be a Rocknrolla?

Good Karma Racing Track Jacket, Old School Design for the Modern Man.. www.goodkarmaracing.net/product.sc?productId=18&categoryId=1

Thom Browne Henley Tank. The perfect Après-Surf Tank Top for those hot Summer days..